Top 25 Benefits of Content Marketing & How It Can Grow Your Business (2023)

Table of Contents
Top 25 Benefits Of Content Marketing For Businesses 1. Content marketing drives conversions. 2. Effective content will bring more traffic to your site. Let UsGrow Your Revenue... 3. Build brand awareness with useful content that engages target buyers. 4. Your company can use quality content to educate your customers. 5. Content can help you build trust with your target audience. 6. Good content helps you build and foster stronger customer relationships. 7. Valuable content helps you build credibility and authority. 8. You can use quality content to position your business as an industry expert. 9. With great content, you can help move buyers through the buyer’s journey quickly. 10. Blogs and other types of content continue to generate traffic long after they’re published. 11. More content gives your site visitors a reason to stick around. 12. Content helps you improve search engine optimization (SEO) and online visibility. 13. Content marketing is cost-effective. 14. Targeted content can help you reach a specific audience. 15. Blogging and other content creation helps you bring in more qualified leads. 16. Publishing blogs and other types of content helps you remain competitive. 17. Buyers are checking out your content before contacting sales. 18. More content gives you moretouchpointswith your leads and customers. 19. With content marketing, you can provide value without any strings attached. 21. Content marketing can help you make a personal connection. 22. Get more customers to engage with effective content marketing. 23. Content marketing works for businesses in any industry. 24. Content marketing can help you bring in unexpected customers. Get Exclusive Marketing Tips! Final Takeaways FAQs Videos

By now, there’s a good chance that you’ve heard of content marketing.

This inbound marketing strategy helps you attract, engage, and delight customers and prospects by delivering quality content that provides value for everyone who visits your site.

As with any new marketing craze, you may be wondering, does this strategy really have staying power?

The short answer: Yes.

Content marketing is one of the most effective, practical, and useful digital marketing strategies that your brand can use to reach and engage more quality leads and customers.

Below, we’ll cover the top 25 benefits of content marketing.

And, explain how this powerful inbound marketing tactic can help transform the way your organization reaches.

As well as engage your target audience.

Top 25 Benefits Of Content Marketing For Businesses

1. Content marketing drives conversions.

Perhaps one of the greatest benefits of content marketing is that it helps your company drive more conversions over time.

Research shows that companies who create consistent marketing content experience conversion rates that are nearly 6 times higher than their competitors who don’t focus on content marketing.

This shows that tough content marketing often requires a significant investment of time, money, and resources.

It eventually pays off by leading to more conversions.

Top 25 Benefits of Content Marketing & How It Can Grow Your Business (1)

2. Effective content will bring more traffic to your site.

Publishing consistent blog posts that are engaging and effective can help you bring more traffic to your site over time.

In fact, according toHubSpot.

Companies that published more than 16 blog posts per month got almost 3.5 times more traffic than those that only published 4 or fewer posts.

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If you want to improve site traffic, publish quality blog content more often on a more consistent schedule.

3. Build brand awareness with useful content that engages target buyers.

Let’s face it.

There are consumers out there who are a perfect fit for your products or services, but they haven’t yet gotten the opportunity to learn about your brand.

By creating useful content that provides value for your target buyers.

You can work to engage these leads and help build brand awareness.

Brand awareness is one of the most important benefits of content marketing.

4. Your company can use quality content to educate your customers.

Your customers and leads have a problem that your brand can solve.

What better way to educate them about their challenges and your solution than to provide them with engaging content?

Be sure to develop content topics around your customers’ biggest pain points to help them better understand what steps they need to take to solve their problems.

5. Content can help you build trust with your target audience.

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The more that you educate and provide value for your target audience, the more trust you can build over time.

By educating and informing your target audience about their biggest challenges and pain points through blog posts and other types of content.

You start to establish a relationship with customers and work to build trust based on the value that your content provides.

6. Good content helps you build and foster stronger customer relationships.

Speaking of relationships – if you want to encourage repeat business and turn customers into brand advocates, it’s vital that you nurture your current customer relationships.

One of the best ways to do this is to continue to provide value for your customers through quality, engaging content.

Whether you keep them updated through effective email marketing content or educate them on important topics through your blog.

You can work to build and foster these relationships through relevant content.

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7. Valuable content helps you build credibility and authority.

As you start to create quality content that provides value for your leads and customers, you work to build credibility and authority with your target audience.

For instance, writing blog posts about common challenges that your customers face or issues that pertain to your industry helps show site visitors that you really know your stuff.

This will encourage them to trust your advice and guidance when it comes to products and services that can add value to their lives.

Valuable content will help you leverage all of the benefits of content marketing.

8. You can use quality content to position your business as an industry expert.

By using engaging content to build credibility and authority within your customer base, you can start to position your brand as an industry expert.

Consumers look to thought leaders in the industry to get relevant information that helps them better understand their needs and challenges.

By creating quality content that others find valuable.

You can start to position your business as an industry thought leader that others can look to for guidance and support.

9. With great content, you can help move buyers through the buyer’s journey quickly.

Every consumer goes through stages of your sales funnel before they make a final purchase.

First, they need to recognize their challenge, then they need to identify and evaluate potential solutions.

And finally, they will make a purchasing decision based on their research.

By providing content that engages consumers during each step of the buyer’s journey.

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You can help guide them to making a purchasing decision more quickly.

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10. Blogs and other types of content continue to generate traffic long after they’re published.

Wondering how to get traffic to your website for a long time? Try blogging!

Blogs are a lot like a gift that keeps on giving.

According toHubSpot, 1 in 10 blogs are compounding, which means that these blogs help increase website traffic through an organic search over time.

What’s more is that though compounding blog posts only make up 10% of all blog posts.

They still generate 38% of all traffic.

Top 25 Benefits of Content Marketing & How It Can Grow Your Business (5)

The key to creating blog posts that continue to bring organic traffic to your site long after they are published is to focus on topics that will remain relevant to your target audience forever.

This is what we call evergreen content, and it can help you get the most out of your blogging efforts.

Need help with your business blog? We have blogging services that you can try.

11. More content gives your site visitors a reason to stick around.

Your company has a short amount of time to engage consumers once they’ve landed on your site.

Based on recent Microsoft research, a human’s attention span is only less than 12 seconds. Basically, that’s shorter compared to a goldfish.

So it only makes sense for marketers to give it their all in creating compelling content.

The more quality, engaging content that you provide on your website, the more reasons your visitors have to stick around.

Content helps engage, entertain, and educate them so they better understand the value that your brand can provide.

12. Content helps you improve search engine optimization (SEO) and online visibility.

Many consumers turn to search engines when they are looking for a product or service.

Search engine optimization(SEO) is the process of optimizing your site to rank higher on the search engine results page (SERP).

The more quality content you have, the better your SEO.

The more optimized your site is for search engines like Google, the more visibility you will have online.

For instance, if someone searches for “What is an air compressor?” on Google and they find a blog you’ve written with the same title.

This will help bring this interested person to your site to learn more about their inquiry but also find out more about how your brand can help answer their questions and solve their challenges.

13. Content marketing is cost-effective.

Content marketing is more cost-effective than many traditional outbound marketing tactics.

Since content marketing is typically easier to get started with and more popular with customers who are tired of traditional advertising messages.

This tactic can often help reduce the amount of money that marketers need to spend when engaging leads and customers.

In fact, according to Content Marketing Institute,content marketing costs 62% lessthan outbound marketing even though it generates more than 3 times as many leads.

14. Targeted content can help you reach a specific audience.

When it comes to reaching consumers online, you need to be picky about who you attract to your website.

Not every online consumer is interested in your products or services.

Content that is created with your target audience in mind helps you better reach those who are most likely to be interested in your products.

15. Blogging and other content creation helps you bring in more qualified leads.

Blog posts and other types of content not only help you bring more leads to your site, but they help ensure that these leads are relevant and qualified to buy.

By creating content around topics that are relevant to your products and services as well as important to your audience.

Your business can work to bring in more targeted, relevant website traffic.

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16. Publishing blogs and other types of content helps you remain competitive.

Did you know that53% of marketerssay that create blog content is their top inbound marketing priority?

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That’s because blog content is so effective at attracting, engaging, and delighting your site visitors and customers.

If you want to remain competitive in the busy online marketplace, you will need to make publishing blog content and other content assets like eBooks and infographicsa priority.

17. Buyers are checking out your content before contacting sales.

Yet another one of the powerful benefits of content marketing is that it allows you to start a conversation with potential customers before sales physically reach out.

According to a 2016 Demand Gen Report,47% of buyers view between 3 and 5 pieces of contentbefore they engage a sales rep.

This shows just how powerful of an impression your content can make before the customer is actually contacted by a real person.

Make sure that you’re making the right first impression by publishing quality content that helps leads better understand their greatest challenges and how your company fits into the process of solving them.

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18. More content gives you moretouchpointswith your leads and customers.

If you want to spend less in engaging your audience, try creating enticing content for them.

It has been proven to cost less than 60% compared to other standard outbound marketing techniques.

And it can also generate more than 3 times the leads.

The more content you have published on your site and shared on other channels such as social media, the more opportunities you have to engage your target audience.

Considering that most customers will visit your site a few times before making a purchase.

You will want to make sure that you have the chance to engage them and start a conversation to help guide them down the conversion path.

Content marketing offers you many touchpointswhere you can communicate with leads before they make a purchase.

19. With content marketing, you can provide value without any strings attached.

Another valuable benefit of content marketing is that it allows you to provide value to your leads and customers with no strings attached.

Often, businesses will only help those consumers who are actively buying their products.

Though this may seem like it is in the best interest of the company.

It can actually impact their ability to attract new customers and build relationships with leads.

Content marketing allows you to provide value to your customers through informative and interesting content without asking for anything in return.

This increases your chances to engage consumers who are not yet ready to buy.

One of the best ways to increase visibility online is to get your current customers, leads, and brand advocates to share your business with others.

Content just happens to be very shareable.

Whether consumers forward one of your email marketing messages to a co-worker or share one of your social media posts with their friends.

Getting your content shared is a great way to increase visibility in the marketplace.

21. Content marketing can help you make a personal connection.

Many times, it can be difficult to show the human side of your business.

However, your content allows you to make a more personal connection with your leads and customers while showcasing your brand voice and character.

Don’t be afraid to put a little personality in your blog posts, videos, social media posts, or other types of content.

22. Get more customers to engage with effective content marketing.

Increased engagement is another one of the major benefits of content marketing.

The best way to start a conversation with your leads and customers is to present them with helpful information on relevant topics that can get them thinking and talking.

Sharing your content on social media is a great way to boost customer engagement and get your customers to interact further with your brand.

23. Content marketing works for businesses in any industry.

You may be thinking, “Yeah, content marketing is great, but it would never work for my industry!”

However, the truth is that content marketing is an effective digital marketing tactic for businesses in any industry from consumer retail to technology to manufacturing.

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The key to success is finding the right topics and types of content that best speak to your unique audience.

24. Content marketing can help you bring in unexpected customers.

By creating and promoting valuable content that speaks to your target audience’s greatest challenges, you may find new customers in unexpected places.

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Maintaining an active blog and social media presence helps you introduce your company to people that you may not have realized have a need for your product or service.

A socialmedia marketing strategy is a powerful way to reach and engage new leads while fostering long-lasting relationships with your current customers.

The more quality content you create, the more material you will have to share on your social media channels.

Once consumers start to see how useful and valuable your content really is.

They will have no choice but to follow your brand on Facebook, Instagram, and wherever else you may be!

Final Takeaways

With so many powerful benefits of content marketing.

It’s easy to see why more and more businesses are making moves to develop a content marketing strategy and start producing quality content for their brand.

No matter what industry you are in or what size your company is, you can start using content marketing today to reach and engage your audience.

Need help getting started?

The content marketing firm ishere to help you get the most out of your marketing content. Click here to schedule a call today.

(Video) B2B Content Marketing: Lauren Kress shares best practices to grow your brand

FAQs

What are the benefits of content marketing to businesses? ›

Top benefits of content marketing
  • Increase website traffic.
  • Establish authority and trust.
  • Create brand awareness.
  • Develop brand personality.
  • Connect with your audience.
  • Fuel social media and PR.
  • Support the conversion funnel.
  • Improve conversion rates.
24 Apr 2020

What are the 5 Winning types of content marketing to grow your business? ›

5 Effective Content Marketing Types to Grow Your Business
  • Blogging. If you run a business, blogging is an inexpensive way to boost your marketing efforts, drive traffic to your website, and also attract potential customers. ...
  • Video marketing. ...
  • Case Studies. ...
  • User-generated content. ...
  • Podcasting.

What is content marketing and its benefits? ›

Content marketing helps you to: Build brand awareness, trust and loyalty - people consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy.

What is a benefit of content creation for business growth? ›

Providing useful content for your audience so that you can build relationships to sell your services/products. Content marketing can truly transform your business. It can take your company from 'meh' to 'wow', helping you fall head over heels in love with what you do once again.

What are the 10 benefits of marketing? ›

Top 10 Advantages of Marketing
  • Marketing Widens the Market: ...
  • Marketing Facilitates Exchanges in the Ownership and Possession of Goods and Services: ...
  • Marketing Helps in Optimal Utilization of Resources: ...
  • Marketing Accelerates Other Activities: ...
  • Marketing Increases the National Income: ...
  • Marketing Raises the Standard of Living:

What are the 7 benefits of marketing? ›

7 Ways We All Benefit from Sales Marketing Alignment
  • A Clearer Understanding of the Customer. ...
  • More Feedback from Customers. ...
  • Better Implementation of Customer Feedback. ...
  • Better Support from Business Leaders. ...
  • Better Engagement Between Sales and Marketing. ...
  • A More Well-Defined Strategy. ...
  • Clearer Mapping of the Customer Journey.
13 Feb 2018

What are the best 6 tips for content marketing? ›

Be the person on the internet that actually answers the questions.
  • Create Content That Is Long And Lean. Longer content often performs better in searches than pieces that are shorter. ...
  • Use Data. ...
  • Don't Forget The Visuals. ...
  • Repurpose Content. ...
  • Pay Attention To Analytics.
5 Nov 2021

How can I grow my business with content marketing? ›

How to Use Content Marketing to Grow Your Business
  1. Identify Your Target Audience.
  2. Carry Out Keyword Research.
  3. Identify and Allocate Resources.
  4. Create a Content Calendar.
  5. Create Content.
  6. Promote to Your Target Market.
  7. Measure Results.

What are the 5 types of content? ›

Those are:
  • Infographics.
  • Blog content.
  • Podcasts.
  • Videos.
  • Social media.
5 Aug 2020

What are the 3 benefits of marketing? ›

  • It increases your reach. ...
  • You can target your audience at the right time. ...
  • It improves communication at all stages of the buying process. ...
  • It's cost-effective. ...
  • It's easy to tack and monitor. ...
  • Marketing allows you to know customers better. ...
  • It lets the customer come to you. ...
  • Digital marketing can increase your revenue.
2 Jun 2022

What is a good example of content marketing? ›

Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

What is content marketing in simple words? ›

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

What are the benefits of content strategy? ›

The Benefits of a Content Creation Strategy
  • 1) A content creation strategy ensures your content supports your goals.
  • 2) It improves your ROI.
  • 3) You can identify what's working—and refine as you go.
  • 4) A content strategy keeps everyone on the same page.
  • 5) It helps you publish quality content, consistently.

What are 5 benefits of marketing? ›

The Benefits of Marketing Your Business
  • Growing your sales. When you employ good marketing tactics, you will make more sales. ...
  • Using and managing your reputation. ...
  • Audience marketing benefits. ...
  • You earn trust. ...
  • Knowing what works. ...
  • Learning the marketplace.
21 Feb 2022

What are the 3 benefits of social media marketing? ›

Increase trustworthiness and brand recognition. Increase levels of customer service and satisfaction. Foster online community and tell authentic stories. Become part of the zeitgeist.

What are the types of benefits in marketing? ›

The 4 types of benefits are as follows:
  • Core Benefits – These are the main functional benefits of your product. ...
  • Expected Benefits – These benefits are often unstated. ...
  • Augmented Benefits – These are benefits beyond the expected, and may offer added value, surprise or excitement.
21 Oct 2014

What benefits can I apply for? ›

Help on a low income
  • Universal Credit.
  • Housing Benefit.
  • Working and child tax credits.
  • Jobseeker's Allowance (JSA)
  • Pension Credit.
  • Income Support.

What are the 4 pillars of content marketing? ›

Four Pillars of Effective Content Marketing
  • Understand the profile of who you want to consume your content. ...
  • Have a plan for publishing. ...
  • Make your content meaningful, useful and interesting. ...
  • Continue building your brand.
5 Aug 2021

What are the 5 rules of content marketing? ›

Content Marketing: The 5 Golden Rules Of Social Media
  • 1.) Mouth Closed, Ears Open: Listen.
  • 2.) Focus on the objectives.
  • 3.) Quality trumps quantity every time.
  • 4.) The Law of Reciprocity.
  • 5.) Staying Accessible.

What are the 4 main categories of content marketing? ›

There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.

What type of content is most successful? ›

Interactive content is always more effective at engaging an audience. 88% of marketers say that interactive content set their brands apart from their competitors and 2x more conversions than passive content.

What are the 3 types of content? ›

The best way to look at the kind of content you're using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation.

What is a good content strategy? ›

A good content strategy considers a KPI, and then works towards reaching it. It is a roadmap that plans out the exact steps that need to be taken in order to reach that goal. But of course, even with all the best planning and execution, sometimes, content campaigns don't meet their KPIs.

How can I grow my content? ›

5 Key Strategies to Grow your Blog and Boost Content Reach
  1. Listen to your audience. The better you know your target audience, the better you can create content that matches their interests. ...
  2. Include keywords in your pages and posts. ...
  3. Maximize the readability of your posts. ...
  4. Use images. ...
  5. Promote your posts on social media.
6 Mar 2018

What are the 5 steps on developing content strategy? ›

5 steps to developing a content strategy
  1. Define your goals. Great content needs to have a purpose and that purpose needs to be defined by clear goals. ...
  2. Know your audience. ...
  3. Audit your content. ...
  4. Develop content themes. ...
  5. Map your content to your marketing funnel.

How do I make the best content marketing? ›

Here is a step-by-step guide to help you devise a content marketing strategy and plan.
  1. Establish Your Goals. ...
  2. Define Your Audience. ...
  3. Research Your Competitors. ...
  4. Complete Topic And Keyword Research. ...
  5. Review Your Existing Content. ...
  6. Devise Your Strategy. ...
  7. Plan Your Resources. ...
  8. Plan Your Content Production Schedule.
10 Nov 2020

What are the six types of content? ›

In order to effectively reach your ideal audience, make sure these six types of content are included in your toolkit.
  • Blog posts. ...
  • Guest-contributed articles. ...
  • Press mentions. ...
  • Email marketing. ...
  • Gated content. ...
  • Video content.
19 Nov 2019

What are the 4 importance of marketing? ›

The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.

What are the 9 functions of marketing? ›

How Many Marketing Functions are There?
  • Marketing information management. ...
  • Promotion. ...
  • Selling. ...
  • Pricing. ...
  • Product management. ...
  • Financing. ...
  • Distribution.

What are the 4 steps of content strategy? ›

Content Marketing Strategies: The Four-Step Approach for Success
  • Step one: Identify your goals. ...
  • Step Two: Customer research. ...
  • Step 3: Leveraging the right content management system. ...
  • Step 4: Identifying what form your content should take. ...
  • Key takeaways.

What are 5 examples of marketing? ›

  • Get on the Phone and Cold Call. Whether they call current customers or members of the general public, companies often simply call people up on the phone and offer them services. ...
  • Send a Punchy Newsletter. ...
  • Search Engine Marketing. ...
  • Meeting Customers at Trade Shows. ...
  • Product Placement in Entertainment.

What is the main objective of content marketing? ›

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.

What is the value of content marketing? ›

The value of content marketing lies in the engagement between the customer and your company. Traditional advertising shouts at prospect customers whereas content marketing talks with them. Essentially, it is about the creation and participation in meaningful conversations and development of relationships.

What is the role of a content marketer? ›

As a content marketer, your job is to connect with your target audience by building a relationship and maintaining it. An editorial calendar is an essential tool that helps facilitate this connection. Once you gain your audience's trust, they are relying on you for continued support.

What are the three main purposes of content? ›

At the basest of levels, there are three purposes or reasons for writing non-fiction content: to inform, to opine, or to persuade (or sell). In modern times, the three are often conflated — with factual explanations often laced with opinion-but, the three main reasons remain.

What is the importance of content? ›

Content not only helps you build trust and connect with your target audience, but also acts as fuel for your other marketing techniques. It's the base upon which you promote your business online, so it's essential to give it the attention it deserves.

How does content marketing benefit the company and the consumer? ›

Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encouraged conversions. By giving consumers the information they need to make an educated purchasing decision.

What are the benefits of content management to organizations? ›

Advantages of using a content management system
  • user-friendliness.
  • quick deployment.
  • ease of maintenance, including updates.
  • cost-efficiency, especially with out-the-box solutions, open source or freeware.
  • extendable functionality, through a large number of plugins and extensions.
  • SEO-friendly features.

What are the benefits of social media marketing for my company? ›

Some of the benefits you'll learn about include: Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission. Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.

What are examples of content marketing? ›

Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.

What are the 4 concepts of marketing? ›

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

What are the 3 most important tasks of being a good content manager? ›

Content Manager Responsibilities

Audit the existing content on the company's website for brand voice, relevance, and optimization. Research competitors to find content gaps and keyword gaps that your company hasn't yet covered. Create a new content strategy that can help your company reach its traffic goals.

What are the 5 main reasons businesses use social media? ›

5 Reasons your business needs social media
  • Improved Brand Awareness. Increasing your businesses visibility shouldn't have to be the hardest task in the world, especially with the power of social media. ...
  • Cost-effective. ...
  • Engage with Your Customers. ...
  • Brand Loyalty. ...
  • Better Customer Satisfaction.

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